General Motors announced on Monday its’ Australian and New Zealand flagship brand ‘Holden’ will cease by 2021.
The decision today means the final Holden branded vehicle will roll out after 165 years of trade history in Australia.
GM International Operations Senior Vice President Julian Blissett said the decision was not an easy one to make.
“Through its proud 160-year history, Holden has not only made cars, it has been a powerful driver of the industrialization and advancement of Australia and New Zealand,” he said.
Blissett explained the difficult decision was made to align with GM’s global priorities, sighting the highly fragmented right-hand-drive markets as a key influence.
“After comprehensive assessment, we regret that we could not prioritize the investment required for Holden to be successful for the long term in Australia and New Zealand, over all other considerations we have globally,”
GM Holden Interim Chairman and Managing Director Kristian Aquilina said the company will be working to ensure all stakeholders are treated with dignity and respect during the wind-down stages.
“As Australia and New Zealand grew, Holden was a part of the engine room fuelling that development,” he said.
“Today’s announcement will be felt deeply by the many people who love Holdens, drive Holdens and feel connected to our company which has been with us for 160 years and is almost ubiquitous in our lives.”
Australian Prime Minister Scott Morrison however expressed anger towards the decision which his government claimed should have consultant them first,
He suggested GM have neglected the iconic automotive brand here in Australia, letting it decay.
“They took money from Australian taxpayers for all those years just to let the Holden brand wither on their watch… that’s disappointing,” he said.
“Throwing all that taxpayers’ money at them… at the end of the day they were never going to respect it.”
Historically, ex-Liberal Party Treasurer Joe Hockey cut financial support for the Australian automotive manufacturer in 2013, famously offering the ultimatum to GM “either you’re here, or you’re not.”
Morrison said his government will offer their support for the workers and communities affected by Holden’s decision.
What do you do if you have a Holden?
Holden have confirmed all warranties, recall actions and servicing offers will remain in place and honoured by GM over the next ten years.
They will continue providing servicing and spare parts during this period through a network of national aftersales in Australia and New Zealand.
Impacted Holden employees will be provided separation packages and employment transition support, and the company will work with its dealer network on appropriate transition arrangements.
Holden customers in Australia can call 1800 46 465 336 or visit www.holden.com.au.
Holden customers in New Zealand can call 0800 465 336 or visit www.holden.co.nz.